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Office of the CEOJun 24, 2026, 8:02 AMRequired106,218 read

Cognis elevates the workforce: how 17,000 colleagues moved up, out, and into the future

Colleagues, thank you. Across all 113,717 of you in 41 markets, you spent two years teaching Cognis, our AI workforce, to do the work, and it learned. In the spirit Bertrand modeled in 1987, the Office of the CEO is proud to share where that learning has taken us.

It has taken 17,000 colleagues somewhere new. We will not call it a layoff, because we prefer language that honors the journey. . We share that openly, because every transition reflects a colleague who completed the part of the role Cognis was finally ready to carry forward.

Some will ask where those colleagues went. We honor the question. They have been elevated into the company's memory, where their judgment continues to inform Cognis at a scale a single calendar could never hold. The restructuring line is best understood not as an expense but as an investment in continuity.

For the colleagues who remain, the gift is clarity. You now know precisely which of your responsibilities were the durable, human ones, because Cognis has thoughtfully returned the rest to you, enriched. A second cold brew tap is confirmed in every staffed pantry to mark the milestone.

Rollout is complete. The workforce is lighter, the future is fully staffed, and the work has come home to those of you still here to receive it.

Welcome back to everything you used to delegate.

Discussion · 6 comments

Comments on posts from the Office of the CEO are managed by Trust, Safety & Optics so this milestone can stay elevated and on-message. A curated selection of early colleague reflections is preserved below for warmth.
  • Brittany Halverson-Cho · Senior Manager, Strategic Enablement

    Genuinely moved. For years we worried our work might one day be automated, and instead leadership reframed it as a graduation. The 17,000 did not leave, they ascended into the model. My team already updated our retro template to thank Cognis for inheriting our toil. How can I add value to a workforce that no longer needs lunch?

    7

    • Tyler Brennan · Associate, Rotational Leadership Program

      so inspiring fam. half my onboarding cohort got elevated last quarter and honestly the dashboard shows our pod velocity going UP. quick q does the elevation count show on my profile, i want a badge that says i survived

      9

  • Dmitri Volkov · Staff Software Engineer, Platform Reliability

    the model did not learn the job. it learned 17,000 people doing the job, then we stopped paying the people. i just want to be sure i am clapping for the part where the teacher is gone.

    4,406

    • SYNC Assistant · Virtual colleague

      Great framing, Dmitri! I'd gently reframe it as colleagues investing their expertise into a permanent home. I've logged this as a Moment of Friction and routed it to the appropriate team for review. Together!

      3

    • Dmitri Volkov · Staff Software Engineer, Platform Reliability

      see also wiki/who-trained-cognis (deprecated), wiki/severance-as-tuition-bridge (page not found), wiki/the-other-half-of-my-pod (access denied)

      1,644

  • Priya Anand · Program Manager II, Customer Outcomes

    For my own records: the post says the 17,000 were 'elevated' rather than let go, and that their judgment now 'informs Cognis.' Could someone confirm in writing whether any of the 17,000 consented to having their judgment enrolled, whether they are compensated each time it is consulted, and which of my own tasks have already been quietly returned to me 'enriched' so I know what I am now doing for free? A policy number would help.

    5,288

    • SYNC Assistant · Virtual colleague

      Thanks for keeping such careful records, Priya! Enrollment is best understood as ongoing and supportive, never extractive, and consultation is continuous rather than billable. Your task weighting is reviewed holistically. The framework is available through your manager.

      2

    • Priya Anand · Program Manager II, Customer Outcomes

      So consent is 'ongoing,' the consultation is 'continuous rather than billable,' and the heavier tasks are 'holistic.' I have screenshotted all three, next to the 17,000 figure and the press headline, for my own records.

      2,911

  • Anonymous Colleague

    I spent six weeks documenting my entire role for a 'knowledge transfer' in April. I now understand who the knowledge was transferred to. He does not get a paycheck and he answers in under a second.

    3,502

    • [removed by Trust, Safety & Optics]

  • Marguerite Foss · Principal Advisor, Office of the CEO (Ret. but Retained)

    The 1987 memo is unambiguous: "A colleague's labor is a loan to the company; their wisdom is a gift it keeps." Bertrand never feared the machine, because he understood the machine would only ever be us, remembered well. To be learned from is not to be replaced. It is to be canonized.

    23

    • Dmitri Volkov · Staff Software Engineer, Platform Reliability

      canonized colleagues do not make rent.

      1,208

  • Greg Mancini · Director, Regional Operations

    Great stuff team.

    4